8 Billion Stories

What We Do

We are edging towards 8 billion people on Earth. Every one of them has at least one story to tell. Story telling is intrinsic to us. It has been wired into our being over millennia. People have been telling stories since the dawn of humankind. To pass on knowledge,  to warn about not venturing too far beyond the cave in the realm of the sabre tooth tiger, to put the children to sleep and to remember where we came from.

We understand that every project is different. No set packages. We treat each project on an individual basis to the budget you can afford.

We live in an exciting time with affordable technology to create almost anything that our minds can conceive. As we bound forward into this fantastic modern age we can buy the tools to make that film, shoot that music video; tools which a couple of decades ago were only available to the extremely wealthy, well-connected and occasionally the super talented. In this technological bargain frenzy we have slowly started to lose our primordial instinct to tell stories. The very essence that brought us to this point in our evolution. We are good at delivering information and even better at accessing it.

 

We like to film 'things' with no consideration or curiosity for the where, what, when, how, and why. And when we do tell a story it's often clichéd, formulaic and tired. Our sales pitches and ads are gimmicky. Why? Because gimmicky is easy. It's quick. It works. We think?

The driving energy behind Tomato Frog is to bridge that gap between engrossing story and technological banality. That coworker with the blue hair has a story to tell. That shampoo you're trying to sell has a story to tell. The burger joint that burnt down and re-opened has a story to tell. The old lady who still waits by the window for her husband to come home from a war that ended 45 years ago. Oh, does she have a story to tell! There are stories all around us. They already exist.

 

Our desire and motivation at Tomato Frog is to find, uncover, develop and show these stories. Your stories.  People need these stories, that timeless essence. We want to start giving that essence back to the world.

We use Canon Cameras and Lenses.

DJI Drones and motorised Gimbals.

Zoom and Rode sound equipment.

"Research shows our brains are not hard-wired to understand logic or retain facts for very long. Our brains are wired to understand and retain stories. A story is a journey that moves the listener, and when the listener goes on that journey they feel different and the result is persuasion and sometimes action."

– Jennifer Aaker (Marketing Professor at Stanford’s Graduate School of Business)

Globally, video traffic will be 82 percent of all Internet traffic (both business and consumer) by 2022, up from 75 percent in 2017.

— Cisco Visual Networking Index: Forecast and Trends, 2017–2022 White Paper

Over 75%

in 2020

"It's possible for me to make a bad movie out of a good script, but I can't make a good movie from a bad script."

 — George Clooney

“People do not buy goods & services. They buy relations, stories & magic”

– Seth Godin

“Story, as it turns out, was crucial to our evolution—more so than opposable thumbs. Opposable thumbs let us hang on; story told us what to hang on to.” 
― Lisa Cron, Wired for Story

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